SCALING UP WEBINAR SERIES
Because revenue does not automatically create profit. Identify where pricing is leaking profit—and what to change next week.
They push sales harder, increase marketing spend, cut costs or demand more from the team. But in many growing SMEs, the real issue is simpler and more powerful: you are underpricing.
More sales, but no meaningful profit improvement. Deals close only after discounting. Different people quote different prices. Customers negotiate because there is no firm pricing logic.
It is not about becoming expensive. It is about becoming deliberate: protect your margins, attract the right customers and give your sales team a stronger way to sell.
Identify where your business is losing margin today—and what to fix first.
Move beyond cost-plus pricing and start thinking about what the customer is paying to solve.
Define your floor price, target price and ceiling price.
Create clear boundaries for when to hold the line, negotiate or walk away.
Leave with a focused plan for what to review, change and test next week.
Pricing Power Map
Value-Based Pricing Framework
Price Corridor Tool
Discount Discipline System
7-Day Pricing Action Plan
Scaling Up Tool Kit
Live Q&A Session
Connect With Scaling Up Coaches
Chirag works with founders and leadership teams to strengthen the commercial decisions that shape growth: pricing, profitability, execution discipline and strategic focus.
